Privacy Policy - Pen Shelf : Elegance Redefined

Effective Date: 11/02/2025
Last Updated: 27/02/2025

Welcome to Penshelf.com! Your privacy is important to us. This Privacy Policy explains how Parviksha Trading Pvt Ltd (“Company,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards your personal information when you visit Penshelf.com (the “Website”) or use our services.

By accessing or using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our services.

1. Information We Collect

When you use our Website, we may collect the following types of information:

1.1 Personal Information

Name, email address, phone number, billing & shipping address
Payment details (processed securely by Razorpay; we do not store card details)
Login credentials (if you create an account)

1.2 Non-Personal Information

Browser type, IP address, and device information
Website usage data (pages visited, time spent, etc.)
Cookies and tracking technologies (See Section 6: Cookies & Tracking)

1.3 Information from Third Parties

We may receive marketing insights, fraud prevention data, or social media information if you connect via third-party platforms.

2. How We Use Your Information

We use your information for the following purposes:

Order Processing: To confirm, process, and ship your orders.
Customer Support: To respond to queries and provide assistance.
Marketing & Communication: To send promotional emails (you can opt out anytime).
Security & Fraud Prevention: To detect and prevent unauthorized activities.
Legal Compliance: To comply with applicable laws and regulations.

3. Sharing & Disclosure of Your Information

We DO NOT sell or rent your personal data. However, we may share it with:

3.1 Third-Party Service Providers

Payment Gateway (Razorpay) – To process payments securely.
Logistics Partners (Shiprocket) – To fulfill and deliver your orders.
Marketing & Analytics Services (Google) – To improve our website and customer experience.

3.2 Legal Compliance & Protection

We may disclose your data if required by law, in response to legal requests (court orders, government inquiries), or to protect our business and customers from fraud or security threats.

4. Data Security

We implement industry-standard security measures to protect your personal data, including:

SSL encryption for secure transactions.

Firewalls & access control to prevent unauthorized access.

Razorpay Secure Payment Processing (We do NOT store payment card details).

However, no online platform is 100% secure, and we cannot guarantee absolute security. Please take steps to protect your account credentials.

5. Your Rights & Choices

5.1 Access, Update & Delete Data

You can review and update your account information anytime.
You can request deletion of your personal data by contacting us at support@penshelf.com.

5.2 Opt-Out of Marketing Emails

You can unsubscribe from promotional emails via the “Unsubscribe” link.

5.3 Cookies & Tracking Preferences

You can disable cookies in your browser settings (See Section 6).

6. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance user experience and analyze website traffic.

Types of Cookies We Use:

Essential Cookies – Required for website functionality.
Analytics Cookies – Help us understand user behavior.
Marketing Cookies – Used for personalized advertising.

You can disable cookies via your browser settings, but some features may not work properly.

7. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal data from minors. If you believe a child has provided information, please contact us for removal.

8. Third-Party Links

Our Website may contain links to external websites (e.g., brand partners, social media). We are not responsible for their privacy practices. We encourage you to review their policies before sharing personal data.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. If the changes are significant, we may notify you via email.